Web-Fi likes nothing better than spontaneously sharing the improvements and other benefits of our data-driven approach to the application of web analytics, conversion optimization testing and Search Engine Marketing (SEM).

ING Belgium

ING Belgium’s website focuses on service and usability with several online application forms (from opening an account to making an appointment) as key conversion points. In a move designed to measure and improve visitors’ experience and increase conversions, Fiona from Web-Fi has worked as an Online Business Analyst, to conduct conversion optimization tests using Adobe’s SiteCatalyst – Omniture & Discover.

Using Omniture and Adobe’s Test & Target to make improvements to ING Belgium’s site was very valuable for ING. Having accurate data and statistically valid results allows them to make risk-free changes and increase conversion rates for key pages in their online application processes.

Aspria in Belgium, Germany and Italy

Aspria is a prestigious private members’ sports, spa and health club business. The group’s activities span across Belgium, Germany and Italy. Aspria is founded on great service, but it still requires innovative marketing strategy to surpass the competition. With a range of crisp websites supported by Google Analytics website visitor tracking and Google Adwords online advertising campaigns, Aspria has established a significant online presence.

Generali Insurances Belgium

Audit of Google Analytics set-up & configuration; Optimization of Google Adwords campaigns; creation of automated dashboards; ongoing Conversion Optimization consultancy.

Euromut Health Insurance

The website for Euromut Health Insurance (www.euromut.be) is the first point of contact for many prospective customers and accounts for a significant percentage of Euromut’s sales’ leads. Usability is a key focus for the Euromut web development team. 

Google Analytics Training: following Google’s own best practices from set-up right through to advanced features such as setting up goals, custom reports and tracking mobile devices.

NIBC Direct bank, Belgium

When NIBC Direct opened it’s bank branch in Belgium in 2011, it entered into Belgium’s highly competitive market of online banking. Google Adwords has been a key component in NIBC Direct’s advertising. With Web-Fi’s certified experts, the bank can be confident that their investment in this form of advertising delivers strategic, measurable and valuable results.

Sanoma Media

Advanced Google Analytics tracking of content and navigation provides valuable insights for Sanoma Media. This high level of engagement with site visitors and customers expresses the vision of Sanoma Media and the energy of the company in creating a useful and interactive online ‘home’ base for women. Working closely with Web-Fi’s certified experts, Sanoma Media has customised its implementation and reports to ensure data accuracy, reliability and usability.

Colruyt Group

Data capture: Setting up Google Analytics accounts for the various Colruyt Group websites; tagging of promotional campaigns (direct mail, email marketing, bannering, social media…). Data reporting: Reporting and analysis of web analytic data. Follow-up of AdWords accounts, e-commerce tracking and event handling. Data analysis: A/B testing (google website optimizer).

Record Bank

Record Bank and Web-Fi chose to conduct tests to identify ways of improving the various online application processes for Record Bank (both opening accounts online, ànd making an appointment). The various CTA’s and online processes were selected for testing. The ultimate aim of the activity was to increase visitor engagement and conversions by making it quicker and easier to complete the online forms. The conversion tests were run through Google Anaytics tools and Visual Website Optimizer to provide Record Bank with accurate results as a basis for decision-making.

The Web-Fi team worked closely with Record Bank to identify key layout elements in the landing pages of their online application process. Variations of the landing pages were tested with different combinations of the design elements. The Web-Fi team helped Record Bank select the variations to test against the original page.


"Fiona builds brands on the web thanks to a targeted approach and years of experience. Her knowledge of Google Analytics and her hands-on mentality regarding search engine advertising helped us to get better results in terms of lead generation."

Pieter Vantieghem

Digital Communication Manager at Aspria