Meet our delightful team. They spread happiness in your business. Happiness that only actions based on great data analysis can deliver.

Fiona De Brabanter

Fiona took her first steps in Web Analytics working as Head of Back-Office & IT Applications Manager at Capital & Finance, in the asset management sector. She ended up working as Web Developer after the merger with Bank Delen.

Fiona then moved on to Telenet, working as a Web Analyst for the e-services department, managing and developing Web Analytics activities. The yellow brick road was paved. She successfully launched herself as a freelance Web Analytics ninja, developing and implementing web analytics strategies and frameworks, providing valuable business insights and helping businesses to improve the efficiency of their online activities.

Passionate about Web Analytics, Fiona spontaneously shares her experience and views on Web Analytics with others through training sessions and the online blog of this website. Give her your stats and your data to shape into actionnable information, and you will live happily ever after.

LinkedIn :

Heleen Larsen

Heleen started with a training graphic design and thus discovered her passion for sculpture and design. After an additional bachelor's photography, a hobby became a profession . The camera was a tool to discover the world and a fundamental source of diverse experiences. These experiences she shares with others through her images. Driven by social engagement and equipped with a great sense of justice , she documents the daily life. Inspired by color , atmosphere and light she now takes care of the panoramic images that places various business enterprises in the picture with a virtual tour.

Matthias Laqueur

Mathias is an Online Marketing Specialist leading the development of SEO, SEA, and other Affiliate Marketing Strategies.

As an Online Marketing Consultant he has gained extensive experience in developing Internet marketing strategies for the larger online players on the Dutch and Belgian markets. In recent years he has mainly worked on SEO, SEA, conversion optimization, copywriting and link building strategies. To support online marketing activities, he has also focused on web analytics.  

Mathias’ strengths are that he has great enthusiasm and interest in online marketing. He started out as an SEO specialist, and firmly furthered in the field of online marketing. His greatest ability lies in developing an overall picture of the various online channels and his creative and results-driven approach. He always pursues the belief that good online tactics should be accompanied by proper execution of the plan.

LinkedIn :

Nathalie Vermeylen

Nathalie is one of Web-financial intermediaries Google trusted photographers.

She graduated in communication management and then followed another specialization year Journalism television. 
After a first work experience as the head of communications  at a training- and coachingsbureau, she was ready for a new challenge. 

Creation and design are her passion and photography completes the picture perfectly. 
Armed with camera and tripod she makes 360°-shoots of commercial businesses. A virtual shop or restaurant visit from behind your pc so to speak!

Visit WEB-Fi also on

Everyday offers you numerous knowledge articles and blog posts about the latest news, the latest trends and events surrounding social media, online marketing, SEO and WordPress.

Marketingmed works with guest authors from various adherent companies and / or collaborative blog websites, such as Web -Fi .
Thus they publish DAILY! the best content online for all online entrepreneurs to provide them with the right information they need to grow on the Internet. With this information you can respond quickly to developments that take place today so your organization will be ahead tomorrow.